Email Templates & How to Get Started with Email Marketing
Step by Step Guide to Getting Started with Email Marketing + Email Templates Most businesses we meet have one thing in common, an underutilised email database. There's plenty of information out there about lead generation and growing your email database but I've never...
Setting up a website – 12 questions you want answered
Setting up a website... It's possibly not as easy (or as cheap) as you might think. Before I started building websites I was a web design client. In the years prior to starting Hardwood Digital I had three websites built, the first was a personal blog, the second a...
Achieving consistency with your online marketing.
Achieving consistent online marketing for your business doesn’t have to be difficult. The benefits of consistency are a greater position of authority for you and engagement that creates growth in your business.
Facebook Status Ideas – Best April Fool’s Day Posts 2017
Social Media Strategy Inspiration: April Fool’s Posts 2017 Do you find yourself struggling for Facebook status ideas? Do you get stuck when planning your social medai stratgey? Take inspiration from these clever brands and how they played April Fool's Day 2017....
Website Traffic Vs Website Conversion: Where should you invest?
Website Traffic Vs Website Conversion Often businesses don't see their website as being a growth tool. They think of it as an online CV or brochure, designed to show visitors what they do and as a first contact point on the internet. Information that someone can look...
Inbound Marketing vs Content Marketing
Inbound Marketing vs Content Marketing - What’s the Difference? There seems to be a new online marketing tactic being introduced to the digital marketing space every day. Agencies and SAAS providers seem to be shouting that you need to be implementing what they’re...
Search engine optimisation tips – How to optimise a blog post
Search engine optimisation tips - How to optimise a blog post The best search engine optimisation involves an ongoing effort of publishing content (blogging for business) and optimising it to be found in organic search results. We've talked a lot about both technical...
2017 Web Design – What Search Engines Expect
Your 2017 Web Design - 3 Essential things search engines expect. I am sure you don’t need reminding (or want to be reminded) that 2017 is just around the corner. As the new year rolls in Google will be rolling out a few things in their search algorithm. If your 2017...
Blogging for Business – It’s time for you to get onboard
Blogging for business – What’s the point? Let’s be honest, you almost didn’t click through, the words business blog make you screw up your face and go “UGH”. Unless you love writing, the idea of blogging for business sounds like a terrible chore. If you enjoy writing...
How to Write an Effective Welcome Email Sequence
How to Write an Effective Welcome Email Sequence. I love email, said no business owner. Ever. People don’t email us to say “Hey, I had some spare time and wondered if I could take something off your plate?” No. When our inbox pings it’s usually with a request for our...
How to make your business cooler than a Kardashian
What does your businesses online strategy look like? I know that you’ve questioned it before. Asked yourself ‘Is social media right for my business?’ Chances are you’ve decided that it’s not a good fit several times and backed off on it. No doubt you've looked at your...
Using Instagram for Business – Good, Bad & Ugly
Unconventional advice about using Instagram for business. Back in May 2012 I was one of the first 10000 Android users to install Instagram on the day it was released. Not bad considering there were about 1 million downloads in the first 24 hours. I’d watched patiently...
15 best search engine optimisation tips
SEO, or Search Engine Optimisation, has a reputation for being a bit of a dark art. In reality it’s not and its worth understanding because done well it gets big results. We’ve pulled together 15 of our best search engine optimisation tips to help you get your website...
