Blogging, Content Marketing, SEO
Organic SEO (search engine optimisation) describes the processes you can apply to get a natural ranking on search engine results pages. Writing blog posts on a regular basis is one of the most important things you can do to consistently improve your organic SEO. It’s...
Content Marketing, Email Marketing, Online Marketing
EDM marketing is a relatively new term being thrown around in the online world. Like any new acronym I’m sure that, like me, you smile and nod when you first hear it then hit up google ASAP to fill in the gaps. So, what is EDM marketing? It’s a term I stumbled across...
Blogging, Content Marketing
Would you like to improve SEO and authority with your readers? Then thoughtful, well written website content is your secret weapon. The problem is executing a great content strategy can be hard. Do you have a content planning process that works for you? Do you tend to...
Content Marketing, Facebook Advertising
Last week Facebook published an update to its Branded Content Policy, the policy is concise and to the point BUT it’s caused a lot of confusion. What the policy says is not confusing, it’s what people have read into what’s not been said that’s caused the stir. What...